Pedro Corona

Pedro Corona has a diverse work experience spanning several companies and roles. Pedro started their career as an Executive Sales Representative at Bayer Pharmaceuticals in 2003. Pedro then progressed to various managerial positions, including Key Account Manager, Business & Sales Intelligence Manager, and Traditional Trade and Wholesale Channel Head. In 2015, Pedro became the National Modern Trade Manager, responsible for developing and implementing Collaborative Business Plans with top clients in self-service, pharmacy, convenience, and price club channels. From 2018 to 2020, they served as the National Sales Operations Manager, overseeing the execution of the business strategy for Bayer's portfolio and leading a sales team. In 2021, Pedro joined Miind Brands as the Estrategic Offline Director. Currently, they serve as the Regional Business Head LATAM at HRA Pharma, starting from February 2022.

Pedro Corona earned a Bachelor's Degree in Business Administration from Universidad Cuauhtémoc, where they studied from 1997 to 2001. In addition to their formal education, Pedro has obtained various certifications throughout their career. These certifications include Retail Expert from Retail Factory (obtained in 2020), Innovation Coach from Bayer Pharmaceuticals (obtained in 2016), S&OP Process from Bayer Pharmaceuticals (obtained in 2011), and Category Management from PSM Marketing (obtained in 2010).