Intelligent Demand is a leading B2B revenue growth agency focused on growing revenue with strategy, creative, media, technology, & data.

Consulting

Intelligent Demand

Senior Directors, Integrated Growth Strategy

Kaitlin is a Senior Account Manager at ID who thrives on building strong and collaborative client relationships. She believes that relationships are built on having hard and honest conversations and always making sure to celebrate both big and little wins. With over 6 years of account management experience she has worked in a variety of industries including hospitality and tourism, retail and utilities and energy. Kaitlin enjoys digging into complex businesses and helping brands communicate through integrated marketing plans.

Kaitlin enjoys spending time with her family including her husband, daughter and their two pups. Being a true Colorado native she loves the outdoors including hiking and skiing. She is also an avid concert goer, enjoys a good happy hour on the patio and is always ready for a trip away with the family, preferably to a beach.

Kaitlin Whiting

As an Account Supervisor at ID, Heather excels at developing strategic plans that utilize data to create meaningful experiences.

Heather provides over fifteen years of marketing experience working with start-ups to small and medium-size businesses. She has worked with many companies, both B2B and B2C, spanning a variety of industries from technology, health, CPG, non-profit, and food (yum).

She has a multifaceted background with a strong focus on digital, in addition to her solid knowledge of traditional marketing strategies. Seven years ago, Heather transitioned from design to accounts. She completed her MFA at the University of Minnesota Duluth, and undergraduate degree at Grand View University. 

In her free time, Heather enjoys chasing her son around and being outside – camping, mountain biking, snowboarding, and hiking. Daily, she goes on jaunts around the neighborhood with her four-legged fur baby. When she has the opportunity to jump on a plane she loves visiting new places all around the world.

Heather Haaland

Sarah Lawrie

As an Account Supervisor, Erika is passionate about building profoundly collaborative partnerships with ambitious regional, national, and global brands. Staying curious, she’ll quickly become a solution sleuth for your specific industry and emerging marketing needs. With so many new ways to engage and influence your target audience, she prides herself in staying on the cutting edge of trends as well as keeping the big picture in focus. Let Erika become an extension of your marketing team, and she will map out the right consumer touch-points, developing result-focused marketing programs for your business.

Erika has more than a decade of strategic marketing experience working on both B2C and B2B campaigns, bringing a creative edge to industries including SaaS, real estate, health, food and beverage, travel, and agriculture. As a graduate of American University and a former broadcast professional working with networks such as ABC News and CNN, she has the skillset, background, and know-how to bring a story to life.

Currently residing on the western slope of Colorado’s Rocky Mountains, Erika embraces living life to the fullest and never taking a single sunrise for granted. When Erika isn’t working she enjoys exploring the west and traveling with her husband, Kyle. Some of her favorite places include the Great Barrier Reef in Australia and the Teton mountain range located just outside of beautiful Jackson Hole, Wyoming. Erika loves living life in rural Colorado, and she rides horses any chance she can get. Her single, most important goal in life is to leave this world better than she found it.

Erika Zapecza

As an Account Supervisor, Janelle is dedicated to working closely with her clients to deliver exceptional campaigns with data-driven results. She is responsible for both strategic planning and oversight of integrated marketing campaigns, and particularly enjoys getting to know her clients’ business on a granular level to be their number one advocate when working with internal teams at ID.

Janelle has over 6 years of experience working at agencies, serving a diverse set of clients in B2B and B2C, with a particular focus in the healthcare vertical. She is passionate about using analytics to form actionable insights to drive business and optimize for growth.

Janelle traded Upstate NY winters for sunny Colorado in 2018, but is still happy to provide unsolicited commentary on the quality of pizza out West. She is currently living out her dream of bee-ing a beekeeper with her first hive (pun intended). When she’s not learning the inner-workings of bee politics, Janelle can be found paddle boarding, hiking, walking her dog, reading books and practicing yoga.

Janelle Schwarz

Rachael is an Account Supervisor at Intelligent Demand. Her role encompasses many day-to-day client communications that are communicated to internal teams to ensure our clients get what they need. She is also focused on the big picture and goals we’ve established with our clients to make sure they accomplish their revenue goals. Rachael is also involved in several Intelligent Demand groups that focus on Diversity, Equity and Inclusion. She also works with the Community group to lead gatherings and keep our teams connected even further. 

Prior to Intelligent Demand, Rachael worked with several technology and healthcare companies across North America as well as Event Planning so her ability to juggle many projects and strategize for the future has only grown. She is originally from Texas and attended Texas State University. Although she continues to learn and grow to understand the changing markets and trends for our clients, she is always trying to understand our clients on a personal level to help them achieve their business goals. 

Rachael lives in the Denver area with her husband and two dogs, Howard and Hazel. She enjoys taking trips, trying new things and making memories with her friends and family. Give her a glass of wine with a good book or movie and she will be completely content!

Rachael Stelly

Kristi is a Director of Integrated Growth Strategy at Intelligent Demand. After owning a small business, and during subsequent positions, she wanted to get into a role that enabled her to truly partner with her clients to help them reach their short- and long-term goals. By joining the Intelligent Demand community, Kristi knows that she has found the experience and collaborators she has been looking for.

 Kristi has been in marketing, sales and leadership roles for over 20 years. She has worked for some of the largest industry leaders and had clients in 15 countries.  During her career, she learned that it takes a team to make a meaningful impact for her clients. She relies on her background in time management and prioritization to ensure her team exceeds the expected objectives every time.

Kristi is not afraid to look outside the box. She believes the idea comes first and it’s her job to figure out how to make it a reality. Through this process, she brought 2 new revenue strains to market for 2 different companies within 6 different regions in 5 years.

Kristi is a mother to 2 kids who are just as spirited as she is. She spends all her free time on the beach (yes, Minnesota has beaches), with her kids and husband of 15 years, and throwing “over the top” dinner parties.

Kristi Langill

Marco is an experienced digital marketer who currently works as a Media Supervisor for Intelligent Demand (ID) where he is the lead strategist on select accounts and assists in overseeing strategy and performance for all media clients. He is passionate about building big-picture marketing strategies, aligning sales and marketing teams, and driving impactful revenue-based results for his clients.

Marco graduated from Texas A&M (WHOOP!) in 2014 where he received his BA in Communication with a minor in Music and went on to earn his MBA at the University of Texas at Dallas (WHOOSH!) in 2018 where he concentrated in Digital Marketing and Innovation. Prior to ID, Marco has worked internally as a Marketing Manager for both B2B and B2C firms and most recently as a Paid Media Manager/Digital Strategist on the agency side. Having experience in both client and agency work, he places a strong emphasis on making sure
client’s needs are met and that their strategies are clearly aligned with business goals.

Marco Pisterzi

Victor was born and raised in Zapopan, Mexico. He left his home country to start a journey in marketing at San Francisco State University. From an early age, Victor realized the importance of marketing. Having an amazing product is not enough, it needs to be marketed correctly. With the uprising of digital platforms, Victor decided to pursue a career in the digital marketing ecosystem.

He works as a Media and Analytics Manager at ID! His passion for business and marketing is channeled on media operations where he manages campaign setup and execution, optimization, vendor relations, analytics, and reporting.

Out of the office, Victor enjoys talking about political ideologies, world affairs and macroeconomics. His hobbies include listening to business podcasts, trading cryptocurrencies/stocks, and traveling. In his life as a student, he worked as a bartender, he makes a killer old fashion. He describes himself as loving, passionate, caring and goal oriented.

Victor Oliva

As a Media & Analytics Manager, Lidia uses their understanding of strategy and data analysis to provide effective insights that help highlight client’s points of focus and make the data’s story more tangible and accessible. This ‘big picture’ mentality translates into their day-to-day media management optimizations and processes, which are customized to each client’s needs and goals.

Fascinated by and enthusiastic about the unique strategic possibilities of marketing, Lidia graduated from Washington State University (Go Cougs!) with a Bachelors of Strategic Communication. They got their start in the marketing department of a LGBTQ+ non-profit. They then moved to NYC to transition to agency roles where they specialized in digital media.

Lidia enjoys learning about social issues with a focus on LGBTQ+ issues. They can always be found working on new projects or learning new skills. They are a true jack of all trades and an excellent asset for trivia teams. Ask them about their antique teacup collection or pet snake!

Lidia Gallardo

As a Senior Media and Analytics Manager at ID, Meredith works with the Media Operations team to develop and execute revenue-growing digital marketing strategies. 

Meredith graduated from Ohio University (Go Bobcats!) with a focus on Strategic Communication. She gained the digital knowledge and skill set she needed in order to propel her into the start of her professional career working with B2B and B2C companies across a variety of industries meeting and exceeding clients’ digital marketing goals. 



Meredith Mikesell

As a Media & Analytics Strategist, Katie designs and implements paid media plans that pack a punch when it comes to capturing the client’s customers. Katie is a master of adaptation and a forward thinker who seamlessly applies media strategy to complement every facet of a client’s business. 

Katie graduated Summa Cum Laude from the University of Florida with a degree in Telecommunication. (Go Gators!) Her understanding of how successful businesses operate started early, while spending summers helping run her family’s Northern Wisconsin resort. She started her marketing career working for CBS Radio in the Digital Sales and Promotions departments then decided advertising agency life was for her. Working her way up, she became the head of the digital media department at her previous agency overseeing planning and execution for all clients.




Katie Lumley

Carol is a Strategy Supervisor of Media and Analytics. She creates and implements effective paid media strategies that integrate relevant media into each clients’ big picture marketing plans. She is passionate about helping clients tap into the power of media and thrives on finding solutions to the quirks and challenges of the ever-evolving media landscape.  

She started her career in marketing as a Promotions coordinator for a local bowling company (yes, that sometimes included throwing on that stinky mascot costume for events!).  However, after graduating from Colorado State University in Fort Collins, CO (GO RAMS!), she traded in the Rocky Mountains for “a big city close to water” and landed in Houston, TX.  This is where she got her start in digital media and advertising working at the Houston Chronicle.  

Since then, she has spent her career with growing agencies in Houston and NYC helping to manage client strategies and build successful full-funnel media campaigns for clients in the Automotive, Luxury Real Estate, Commercial Real Estate and Tourism industries.


Carol Noon

Originally from Harrisburg, Pennsylvania, Mike set out to South Lake Tahoe in 2020 to embrace the town’s slow-paced charm and start his new career as a professional ski bum. However, upon realizing that ski bum was not a profession with actual monetary compensation, he quickly reverted to the northeast work mentality that had initially propelled him into a marketing career and advertising agency life.

After graduating from Millersville University of Pennsylvania with a B.S. in Speech Communications and a concentration in public relations, Mike spent the last 15 years working in marketing and paid media as a strategic leader for many verticals, including higher education, finance, SaaS, healthcare, real estate, and construction.

At ID, he develops robust, integrated media plans that drive engagement and ROI. His media-agnostic philosophy and relentless campaign optimization process ensure his clients’ long-term success.

Mike still enjoys hitting the slopes without financial gain, along with hiking, cooking, and playing golf in his free time.

Mike Fagan

Adrian Tumiati

As Senior Director of Integrated Growth Strategy, James leads the strategic design and build of integrated revenue programs that bring his client’s brands to life through targeted, relevant campaigns and messages that engage and excite. He has a passion for results with a laser focus on generating qualified leads for sales teams using technology, data, content and multi-channel media, always with the goal of driving revenue and real-world results that increase ROI.

A graduate of the University of Arizona (Bear Down!), James is a 15-year veteran marketer with expertise in brand development, strategy, messaging, and campaign management spanning many B2B and B2C industries including higher education, not-for-profit, consumer packaged goods, home building, tourism, healthcare, and technology.

Originally from Southern California, James traded sand for snow and currently resides in Colorado with his wife and two kids, and enjoys travel, fitness, and sports. 

James Pintsak

Janai Williams

Alana is a seasoned marketer and project manager who has a deep love of Gantt charts and well-organized meeting agendas.

She brings 10+ years of experience working in all areas of marketing—from creating content, to building websites, to orchestrating product launches, to overhauling customer experience. Alana found her true calling as a project manager, where she can pull a team together and keep them on track and on budget through proactive planning, a spirit of collaboration, and the belief that she can make anything work if she tinkers with it long enough.

Alana Birky

Phil is a multifaceted creator, art director, and graphic designer. He utilizes his background in art, communication and marketing to bring to life unique, memorable and strategic designs for clients and their audiences. Phil’s inherent curiosity and drive enable him to discover and create captivating, visual solutions. While graphic design is ultimately meant to bring awareness and seamlessly communicate ideas, Phil believes it is even more powerful when it builds trust. Trust between client and agency; trust between products and consumers; trust between brands and people.



Phil Monette

Throughout her career Anne-Marie has worked in the mountains, the city, in global companies, small start-ups, and non-profit organizations. No matter the role, location or industry, she is passionate about cultivating spaces where employees are not only encouraged to bring their whole, authentic selves to work, but are celebrated for the unique and creative perspectives they contribute. 

Anne-Marie brings 15 years of leadership in talent acquisition, employee engagement, and organizational development to ID as the Director of People Operations. In this role, she optimizes strategies and programs that connect people to purpose and impact. Partnering closely with leadership, she works to elevate the candidate and employee experience by continuously strengthening ID’s culture, developing meaningful career paths, and attracting amazing new talent to the growing team. 

Anne-Marie Coughlin

Garrett is an Executive Advisor at Intelligent Demand focused on go-to-market strategy, sales acceleration, sales development and sales operations. In this role, Garrett provides deep subject matter expertise and strategic input to Intelligent Demand’s account teams and clients.

Garrett is a 20 year veteran of B2B software sales and marketing teams. His experience comes from working with companies of all sizes, from early stage startups to large enterprises. This career path has given him a diverse set of experiences and knowledge of how to operate high growth sales teams. He has held a variety of sales leadership roles both direct and indirect sales, strategic alliances, and sales development.

In his free time he enjoys spending time with his family and cycling along the front range.

Garrett Cole

Eryc Eyl is an organizational development and change management consultant who has worked with major corporations in information technology, telecommunications and consumer goods to more effectively implement major change initiatives, improve processes, and manage culture. A GE-certified Six Sigma Black Belt, Eryc has a passionate commitment to and unflinching focus on the human aspects of business success. He uses his expertise in organizational culture, customer-driven process improvement, employee engagement, customer experience, effective communications, management development and change leadership to collaborate at all levels of an organization, and to conceive and implement simple solutions to complex problems in business systems, processes and people.



Eryc Eyl

Dennis Carlson is focused on driving revenue in the healthcare industry through the employee benefits broker and consultant channel. As a former benefits broker, insurance agency owner, and B2B marketing consultant, Dennis provides unique subject matter expertise in engaging and activating these strategic alliances.

Dennis has consulted on product development, sales, and marketing with insurance agencies and general agencies, as well as tech companies such as ZipRecruiter and Limelight Health (now FINEOS). He has also served on broker advisory boards and panels for Kaiser Permanente, Assurant Employee Benefits (now Sun Life Financial), CaliforniaChoice, Blue Shield of California, and is a Past President of the Sacramento chapter of the National Association of Health Underwriters (NAHU). He is certified by HubSpot in Inbound Marketing and by Demandbase in Account Based Marketing.



Dennis Carlson

Carol is an Executive Consultant at Intelligent Demand focused on healthcare go-to-market and product strategy. In this role, Carol proves deep subject matter expertise, strategic input and industry perspective to Intelligent Demand’s account teams and clients.

As a revenue leader, she has championed marketing’s role to directly contribute to pipeline and revenue, aligning closely with sales, operations and client management teams. Carol has held a number of marketing and product leadership positions in technology and healthcare, including senior positions with Change Healthcare, McKesson Corporation, MedAssets and RelayHealth.



Carol Romashko

Melanie is an Executive Consultant at Intelligent Demand focused on go-to-market consulting, growth planning and product strategy. In this role, Melanie provides deep subject matter expertise, strategic consulting and advising, and product perspective to Intelligent Demand’s clients and account teams.

Melanie has one goal when she arrives at work each day: Drive value for ID’s clients by helping them clarify, uplevel, and activate winning go-to-market strategies and cross-functional growth plans. Melanie has a proven track record of driving growth for clients and partners in health care, media, technology/software, travel, online education, and professional services.

Prior to joining ID, Melanie was the VP of Digital for a leading media firm where she transformed the organization from a legacy print publication business to a modern, growth-oriented revenue model. Prior to her role at Golden Peak Media, Melanie spent 5 years as a growth consultant, serving clients across industries in the areas of product management, product marketing and go-to-market strategy.

Melanie’s product roots run deep. She’s the former Director of Product Development for Examiner.com, an international website for local news and information (now AXS). She has also held key marketing and analytics positions with MapQuest, CheapTickets (now Orbitz), eCollege (now Pearson Education), and Natural Habitat Adventures, Gaiam’s Adventure Travel division.

Melanie is a magna cum laude graduate from the University of Colorado at Boulder, with a BA in International Affairs and a minor in Japanese.

Melanie Darienzo

Brittany is the Senior Growth Marketing Manager at Intelligent Demand. Her primary duties are to convert prospects into clients for the agency by developing engaging messaging and strategizing and executing integrated marketing campaigns.

Brittany is an extremely passionate marketer. She genuinely cares for and prioritizes success on the teams she joins and initiatives she drives with a high level of integrity. Her experience thus far marketing inflight Wi-Fi for Gogo Business Aviation and Radio Frequency Spectrum Intelligence for a Denver Startup has given her a broad skillset.

Prior to beginning her career, Brittany graduated from the University of Colorado, Boulder with a B.S. in Business Administration with a Marketing Emphasis and Minor in Technology, Arts, and Media.

In her free time Brittany enjoys all the outdoor things whether that’s playing league tennis, backpacking, skiing, cycling, or playing fetch with her Australian Shepherd Lucy.



Brittany Guidetti

From managing her personal routine, to her kids’ schedules, to her work at ID, project management runs in Jess’s DNA. Drawing from her prior agency experience in both project and operations management, she’s laser focused on equipping her team with the tools they need to help their clients achieve measurable, sustainable revenue growth.


Originally hailing from Central New York, Jess spent her childhood bouncing around the country and spent four glorious post-grad years living and traveling abroad, during which time she earned her master’s degree in communications with a specialization in marketing & new media. When she’s not leveraging her experience as a project management guru, Jess can be found with a book in one hand and a coffee in the other, whipping up sweet treats in the kitchen, or planning her next adventure abroad.

Jess Pearce

Marketing and Project Management are two of Ang’s favorite facets of her career and when you combine those together, you have someone who does their job with precision and excitement! She concentrates on collaborating with clients and internal departments to ensure the flow of projects are accurate and executed on time. Focusing on project deliverables, timelines, and client feedback allows her to maintain quality work while clients experience continued revenue growth. Throughout her career, she is known for completing projects early and on time, being a reliable source for information, and fostering positive working relationships with clients and internal teams.



Ang Layman

Project management really makes Fatima tick. She considers project management as one of her favorite skills. Throughout her career, she’s known to be organized, reliable, efficient and accurate while continuously building strong client relationships. She has over 10 years of experience managing all kinds of projects in an array of industries including music, sports, events, theater, broadcast and digital marketing. Whether it’s your revenue growth strategy, internal team initiatives or her grocery list, Fatima prides herself on seeing a project through. Her goals always include learning what it will take to not only reach the finish line but go above and beyond!

Fatima spent the majority of her life growing up in Cambridge, MA where she earned her B.S. in Audio Visual Technology followed by her MBA from Simmons College. Shortly after concluding her studies, she ambitiously packed up her family and drove cross-country to start a new chapter in Denver, CO. Nowadays, Fatima enjoys spending quality time at home with her family and watching the hottest TV shows. As a new plant-mom, she’s even finding ways to project manage her plants to keep them alive! She also enjoys being active through exercising and weight-lifting. 

Fatima Manning

Born and raised in Colorado, Doug kicked off his marketing career by “selling” the idea that taking a semester off from college at the University of Colorado to ski in the Colorado mountains was a great idea! After a couple seasons of powder runs and blue bird days, Doug happily spent 11 years managing event and promotional marketing programs across North America before fully transitioning to the digital marketing world, and thus giving up unlimited free t-shirts in exchange for new challenges.

As Delivery Operations Director at Intelligent Demand, Doug maximizes agency efficiency, analyzes program and client results, guides the Project Management team, pushes boundaries, and herds the occasional stray cat to make sure projects finish on time and on budget. He also prides himself on being able to find the “right” GIF for almost any situation.

Outside of office life, Doug spends time with his wife and two dogs, Turbo and Blaze (yes, it’s an ’80’s American Gladiators theme). Whenever possible, they all adventure to far-away places to camp, boat, eat, drink and live the good life.

Doug Dropinski

As a Demand Generation Technologist, Kele spends his time combining the hard work from strategy and content teams to create elegant solutions within Marketing Automation Platforms.

Kele gets no better satisfaction than from automating solutions allowing clients to focus on what really matters. He is a firm believer in reducing the monotonous and mundane in order to give back precious time for people to spend with their families and whatever makes them happy.

Kele Powell

Phil brings over 14 years of experience working with small and medium size businesses to Intelligent Demand’s technology team. He has carved a niche by gaining expertise from both marketing and development practice areas. Phil has worn many hats over the years from print and digital design/marketing, to building custom WordPress sites from scratch. Phil prides himself on being transparent with the team and client about the tools and methods chosen to execute a project, while keeping an open mind to feedback as scope and challenges continue to shape the process.

Phil joins Intelligent Demand with front-end and back-end knowledge in WordPress, and an expansive background with design and marketing to match. He primarily works with HTML 5, .CSS, .PHP, and javascript (with a dash of dotnet) coding to architect websites. When he’s not busy slinging code and spinning up websites, he illustrates and enjoys the Colorado sun with his daughter, wife, and trusty mutts.

Phil Beachler

Stuart Williams

For more than ten years, Nicole has been focused on integrated marketing communications, with the past few years focused primarily on marketing automation and account based marketing. Throughout her career she has worked for nonprofits, and small-large agencies in the B2B marketing space. As a Technology Strategist at ID, Nicole is passionate about truly understanding and solving her clients’ business problems -delivering actionable insights and data driven marketing strategies that turn her clients into revenue generating rockstars.



Nicole Davolt

A world traveler from age two, Melissa developed an interest early in how things work. “The child with all the questions” was a common quote from teachers and “why” was probably her first word. Living in seven states and two countries by the age of 18 allowed Melissa to see different cultures, people and perspectives. This early experience established a foundation for collaboration, creativity and problem solving.

As a RevOps Strategy Director, Melissa brings over 20 years of experience in B2B Sales & Marketing. Initially coming from a sales background, Melissa transitioned into digital marketing and became a Marketing Technologist with certifications across multiple platforms. With experience both as member of in-house marketing teams at Fortune 500 companies and startup as well as agency consulting experience, Melissa brings a wealth of knowledge and experience to tackle even the most complex situation.

Currently residing in the Texas Hill Country, Melissa enjoys being part of “The Live Music Capital of the World” and helping to Keep Austin Weird. As an avid movie buff and self proclaimed amateur chef, Melissa is continually expanding her culinary chops and movie lore with way too many streaming services and trips to the local Alamo Drafthouse. Melissa’s cats are also honorary members of the RevOps team and enjoy attending as many video meetings as possible to provide their valuable input. 

Melissa Werkenthin

Leslie joins Intelligent Demand as an art director with 10+ years of experience in graphic design, and art direction. She sincerely loves what she does. Leslie says the best part of being an art director is problem solving and coming up with creative solutions through mood boards and finding the blue sky of an idea before bringing it back down to Earth. Creating ideas that will help businesses reach optimal growth is what she strives for.

Leslie appreciates pop culture and horror movies and discusses them at length on her podcast when time permits. She’s originally from San Diego but now resides in Fort Collins, CO where she can see mountains every day (however she’s been able to resist owning a Subaru or a pair of Chacos so far). 

Leslie Pineda

Originally from Dallas, TX, Cristina has lived a colorful life all over the world after spending 15 years attending school and working throughout Europe. After working in Marketing departments for every industry imaginable from Publishing to Industrial Chemicals, Cristina brings a unique world perspective to everything she does whether copywriting or marketing strategy. You could call her a chameleon.

Cristina has long had a love for writing and was encouraged by every teacher to go into journalism. She found the perfect opportunity to use her right and left brain in Marketing with a strong focus in copywriting from a strategic perspective. Anything that you need written – Cristina can do it.

She has a BA in Marketing from the University of Oklahoma (Boomer Sooner) and has several HubSpot certifications. On the weekends you’ll find Cristina cuddling on the couch with her needy cat and husband watching classic movies and binge watching TV. 

Cristina Leopoldi

As a Creative Director of Content at Intelligent Demand, Jana brings over 15 years of digital ad agency experience as a Senior Copywriter/Storyteller and ACD. She’s creative, but her brain runs on results. Her goal is to meet—and exceed expectations by helping ID’s clients increase their customer base, brand loyalty, and bottom line. Jana thrives on taking complicated ideas and bringing them to life through story, strategy, and solves. 

Jana’s worked on some amazing clients like Oracle, Visa, Cisco Systems, Nike, and Microsoft in some pretty cool locations like San Francisco and Denver. Ultimately, she appreciates finding the hook within each story that enriches people’s lives—and winning awards that make her clients shine.

On a more personal note, Jana loves taking her two teenage sons and her French bulldog hiking, mountain biking, and paddle boarding. She’s even completed two Vinyasa yoga teacher certifications. Bakasana is her favorite pose.

Jana Bender

Jade Mitchell has been the Creative Lead on B2B campaigns for tech trendsetters such as Microsoft, AWS, Xerox, Sage and Oracle. She’s been the Internal Communications Manager for an insurance conglomerate, the Head of Content for a digital agency, and has directed brand videos in executive boardrooms, breweries, daycare centers, and coal mines. Her toughest job, however, will always be trying to tempt a classroom of bored teenagers into taking an interest in Shakespeare.

She’s lived in Johannesburg, Oxford, and Seattle, and is now delighted to call the Intelligent Demand Creative Team “home” as an Associate Creative Director of Content.

When she’s not trying to infuse “a smile in the mind” into her work, she loves to swim, and—like a badly behaved golden retriever—will attempt to climb into any body of water large enough to accommodate her. She also digs painting, drawing, playing Xbox, and hiking (a legal requirement in the PNW).



Jade Mitchell

Pete Fenger

Aaron grew up with baby chimpanzees in his home and once won the “Mr. Wyoming” competition by making a total fool of himself and dancing “mime karaoke” to Cascada.

In between perfecting his dance moves, Aaron has spent nearly 20 years starting companies and leading disruptive rapid-growth organizations in varied industries, including political campaigns, tech start-ups, and 85-year-old established energy brands. An admitted geek (writing his first computer program in the 3rd grade), it is no surprise that he has been on the forefront of using technology to fuel disruptive growth.

As Director of RevOps Strategy, Aaron boosts client’s ROI by integrating cutting-edge technology to conquer your biggest revenue challenges. His experience as an entrepreneur and as a senior marketing, sales, and operations leader allows him to connect with and understand the challenges faced by executives in high-growth companies.

Aaron used to have free time, but now he’s the obnoxiously proud father of two young kiddos—so now he spends “home time” in gymnastics gyms or elbow-deep in Legos and homemade slime.

Aaron Owens

Ben is the Creative Director at Intelligent Demand, bringing years of digital agency experience having worked on some of the biggest brands in tech, healthcare, and industrial manufacturing.Ben helps clients create new ways to reach and engage their audience while achieving business objectives and campaign goals. His approach to campaign creation is from a user-centric point of view. Ben has a passion for combining insights, creativity, and technology into ideas that connect with people. His approach to solving design problems is deeply rooted in strategy, research, concept, and collaboration.



Ben Marshall

Becky Granger is an old-school nerd, who executes marketing campaigns swiftly and nimbly, with one hand tied behind her back.

She brings many years of experience leading IT teams and optimizing marketing automation platforms at non-profit organizations. She’s done it all, from infrastructure upgrades, to redesigning websites, to writing code on everything from a Commodore 64 to modern cloud platforms. Her superpower is translating business needs into transformative business solutions. Becky is an Eloqua Master and a Marketo Certified Expert, with a degree in Computer Science from the University of Maryland, College Park.

In her free time, Becky enjoys going to metal shows, weekending in the mountains, and visiting beaches with her family. She also enjoys making up words, except for “performant”, which is totally a real word.

Becky Granger

Fueled by curiosity and a drive to truly understand, Rachel is skilled in the art of breaking down and re-framing challenges – while never losing sight of the bigger picture. In that same vein, she is not one to shy away from, or give up on, a challenge, and is always looking for new ways to translate insights learned into actionable strategies and tactics that will directly impact and increase direct revenue and returns.

Rachel has been recognized for her strategic contributions through various BMA, Webby, W3, and AdAge awards on both the consumer and B2B side. She has spent time on both the account and tech side of the agency model as well, and as such, brings a unique ‘left brain’ and ‘right brain’ perspective to all she engages with. Operating with a true partner mentality, Rachel strives to propel clients in the direction they need to go to meet business objectives – starting by understanding the unique challenges and opportunities faced due to cumbersome legacy technologies, regulation and requirement changes, emerging competitors, and more.

A die hard New England Patriots and Red Sox fan, Rachel’s love for her teams comes secondary only to her dog, Remy, who is the tot to her tater.

Rachel Lamie

A career agency-side marketer, Mike has literally grown up leading client account teams in the agency business. As Intelligent Demand’s Vice President of Growth Consulting, he brings over twenty-five years of marketing strategy, growth consulting, client service, and leadership experience to the role, including helping develop award-winning work for companies of all sizes and stages in key B2B industries. Prior to joining Intelligent Demand, Mike held a number of leadership positions within strategy and account services functions at several B2C and B2B agencies. In his current role, he leads Intelligent Demand’s integrated marketing, sales and business development practice helping identify and engage with ID’s ideal clients while building and maintaining strategic relationships with leading technology and service partners.

When he’s not helping our clients create the right mix of revenue growth stew, Mike enjoys spending time with his family, hiking and camping throughout the West.

Mike Swainey

Joel is the CFOO at Intelligent Demand, and he’s focused on making sure we hit our business goals and succeed with our strategy around people, clients, operations, and financials.

Joel has more than 10 years financial experience as a CFO and Public Accounting Auditor. His experience comes from working with professional services companies, as well as entities from the financial sector, government, and not-for-profit sectors.

Prior to embarking on his financial career, Joel worked as a horse trainer and an executive chef.

When not enjoying the magic of finance, Joel appreciates spending time with his family, riding horses, and playing golf.

Joel Mischke

John is the founder, CEO and Chief Strategist at Intelligent Demand. His primary duties are to guide ID’s growth, set and oversee the execution of our strategy, guide and contribute to ID’s culture, and support the entire ID team so that they can do amazing things with our clients.

John is an insightful and creative leader with a passion for connecting strategies to real-world revenue programs that deliver measurable results. He brings over 15 years of experience working at the intersection of technology, digital media, and strategy in senior executive, marketing, sales, and business development roles.

His entire career has been focused on creating profitable revenue growth for technology and service companies—from both inside the org chart and as an agency partner. He has grown revenue, increased engagement and improved customer experience for well-known and soon-to-be-known brands across a variety of industries including technology, software, healthcare, telecom, digital media, interactive advertising, online and traditional retail, data storage and financial services.

Prior to founding Intelligent Demand, John held senior positions in technology and service companies, successfully leading and improving the performance of their marketing, business development and sales teams. He is a cum laude graduate of the University of West Florida with a BA in Finance and has continued his education at Kellogg School of Management, Northwestern University, studying best practices in business marketing strategy, positioning, pricing and online marketing. A passionate, lifelong learner, he constantly researches emerging trends and technologies in modern marketing, sales, leadership, and entrepreneurship.

He lives in Denver, Colorado with his family. When he isn’t at Intelligent Demand, John writes, records and plays music. He’s also getting into welding and small batch whiskey distilling—but not at the same time.

Intelligent Demand

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