Yvette Yap

Yvette Yap is an accomplished marketing professional with extensive experience in brand management and marketing communications. Currently serving as a Senior Brand Manager at Lazada since January 2019, Yvette leads a team of twelve, driving brand positioning through a cohesive brand strategy. Previous roles at Lazada include Brand Manager and Affiliate Marketing Head, where Yvette managed affiliate networks and partnerships, driving strategic growth initiatives. Yvette has also held the position of Go-to-Market Head for Marketing Communications at GCash, leading teams in the execution of product launches and campaigns. Earlier career experiences include roles as Head of Marketing at Froneri, Brand Manager and Key Account Manager at Nestlé, and a Marketing Intern at Unilever. Yvette holds a Bachelor of Arts in Management Economics from Ateneo de Manila University.