Martin Valencia

Martin Valencia has a diverse work experience in sales and business development. Martin currently holds the position of Regional Director of Sales West at Mitra9Brands. Prior to this, they were the Head of US Sales, National Distributor Management, and National Accounts at The Naked Collective.

From 2018 to 2021, Martin worked at The Coca-Cola Company as the US Director of Sales & Business Development. During their tenure, they successfully grew shares, profit, and volume at retail chains and convenience channels for the west. Martin consistently exceeded sales targets and achieved an Above Expectations rating. Martin also played a key role in identifying customer goals, conducting market research, and establishing strategic partnerships, which resulted in a distribution growth of 38%.

In 2018, Martin worked as the US Director of Sales and Business Development at Venturing & Emerging Businesses (VEB). Martin successfully managed independent distributors, brokers, and franchise bottlers in Southern California. Within six months, they reversed a decline in business by restructuring operations and creating a new route to market for the company's brands. Martin collaborated with national account managers, account executives, marketing managers, and brand teams to develop business and market plans.

Between 2017 and 2018, Martin worked as a Senior Sales Manager at BODYARMOR SuperDrink. Martin managed 7up/DR in Southern California, overseeing a portfolio of over 45 million. During their time, they created new programs to acquire new accounts and increase market share. Martin also developed business and market plans, promotional programs, and executed national and regional sales strategies. Martin monitored market and retailer activity to drive volume and profitability, managed partnerships, and conducted business performance reviews with distributors.

In 2017, Martin served as a Senior Sales Development Manager at Bai Brands, where they achieved growth and sales goals by successfully managing sales teams, expanding the customer base, and increasing market share. Martin designed and implemented a strategic sales plan and ensured 100% execution within their region.

Martin's earlier experience includes working as a Senior Sales Manager at Schwan's Company from 2012 to 2017, and as a District Sales Manager at Nabisco from 2004 to 2012.

Martin Valencia holds a Bachelor of Science (BS) degree in Business Administration and Management, General from the Cal State Fullerton, College of Business and Economics. In terms of certifications, they have obtained several from LinkedIn, including "How to Be More Strategic in Six Steps," "Business Development Strategic Planning," "Accounting for Managers," "Business Analytics: Sales Data," "Critical Thinking for Better Judgment and Decision-Making," "Excel 2016 Essential Training," "Excel Formulas and Functions Quick Tips," "PowerPoint 2016 Essential Training," "PowerPoint Essential Training (Office 365/Microsoft 365) (2018)," "Communicating in the Language of Leadership," "Executive Leadership," "Leadership Blind Spots," "Leading with Intelligent Disobedience," "Prioritizing Your Tasks," "Key Account Management," "Learning Microsoft Project," "Making Great Sales Presentations," and "Managing Your Sales Territory." The obtained years for these certifications range from 2020 to 2022.