Iva Halacheva

Iva Halacheva is a Principal Service Designer at NAB, with a rich background in service design across multiple organizations. Previous roles include Principal Service Designer at McMillan Shakespeare and Lead Service Designer at the Melbourne Convention and Exhibition Centre, Paper Giant, SEEK, and Transport New South Wales. Iva has contributed to significant projects, including business model transformation for McMillan Shakespeare and internal pricing governance redesign for Australia Post. Additionally, Iva has served as a committee member at Service Design Melbourne and guest lecturer for MBA Operations Management at Cardiff Metropolitan University and Varna University of Management. Academic qualifications include ongoing studies in Service Design at RMIT University and an MBA from University College Birmingham, complemented by a Bachelor's degree in Advanced Marketing and certification as an NLP Practitioner.