Paula Kac

Paula Kac has a diverse background in marketing and product management. Paula has experience in various industries and has held roles in companies such as Onyx Private, Loja Integrada, banQi, IOUU, Sodexo, Credicard, Banco Ibi, and American Express.

Paula's most recent role was as the Head of Marketing at Onyx Private, where they were responsible for driving the go-to-market strategy, audience insights, content strategy, and research plans. Prior to this, they worked as the Gerente Sr. de Product Marketing at Loja Integrada, where they focused on strategic product development, sales enablement, adoption, and customer knowledge.

Paula also served as the Sr. Product Marketing Manager at banQi, where they managed the go-to-market strategies for new products and implemented campaigns for activation, engagement, and retention. Additionally, they worked as a Marketing Manager at IOUU, where they were responsible for platform development, social media management, and communication pieces.

Paula's earlier experiences include roles at Sodexo, Credicard, Banco Ibi, and American Express, where they worked in various marketing and product management positions. Paula'sresponsibilities in these roles included product development, campaign planning, implementation, and performance analysis.

Overall, Paula Kac possesses a strong background in marketing and product management, with expertise in go-to-market strategies, campaign execution, audience insights, and customer engagement. Paula has a proven track record of driving business growth and achieving success in their roles.

Paula Kac has a diverse education history, with a focus on marketing and business. Paula obtained a Bachelor's degree in Business from ESPM Escola Superior de Propaganda e Marketing in 2006. Paula later pursued further education in marketing, specializing in areas such as Marketing em Serviços from FGV - Fundação Getulio Vargas in 2007 and CRM from ESPM Escola Superior de Propaganda e Marketing in 2012. Paula also completed postgraduate studies in Marketing at Insper Instituto de Ensino e Pesquisa in 2009-2010. Moreover, they pursued additional specializations in Marketing de Incentivo from ESPM Escola Superior de Propaganda e Marketing in 2013, Gestão de Produtos from FGV - Fundação Getulio Vargas in 2016, and Inbound Marketing from Hubspot in 2016.