BK

Beth Kirsch

Vice President Marketing at OptimoRoute Inc.

Beth Kirsch has a wealth of experience in marketing and growth roles. Beth began their career in 2003 as a Senior Marketing Manager at Audible, where they directed all online paid customer acquisition channels and grew online channels by 150%, outgrowing the company's overall channel growth by 70%. In 2005, they were promoted to Director of Marketing at LowerMyBills.com, where they directed a team of four and developed and executed marketing strategies, resulting in a 40% increase in affiliate/partner channel marketing profits in the first six months. In 2006, they were promoted twice in eight months to Vice President at Like.com, where they created and directed a marketing team and drove revenue from zero to eight figures. From 2008 to 2013, Beth was Vice President - Marketing Strategy at Crackerjack Marketing/Crestmont Marketing, where they unlocked marketing value for SMB, B2C, and B2B clients. In 2013, they became Vice President Marketing at Achieve, emphasizing revenue growth and gross margin maximization. Finally, in 2020, Beth joined Pipedrive as VP Marketing and Growth, leading a team of 20 and structuring the marketing team to galvanize marketing-driven growth. Currently, they are VP Marketing at OptimoRoute, a mission-driven GreenTech, SaaS company, where they are running marketing and helping businesses save money while reducing carbon emissions.

Beth Kirsch obtained a Bachelor's degree in Environmental Economics from Hampshire College.

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Previous companies

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Timeline

  • Vice President Marketing

    February, 2022 - present

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