Kristin W.

Kristin W. has an extensive work experience spanning over 17 years. Kristin is currently serving as the VP of Demand Generation at Playvox, a position they have held since September 2020. Prior to that, they worked as a Fractional CMO and Demand Generation Marketing Consultant at Marketing Mechanics starting from October 2019.

From September 2016 to September 2019, Kristin held the position of Vice President of Demand Generation at inContact. Before that, they worked at Lexmark for 8 years, assuming multiple roles such as Director of Global Marketing (from February 2013 to September 2016), Director of Global Demand Center (from September 2010 to January 2013), Senior Manager of Marketing Programs (from January 2009 to December 2010), and Marketing Program Manager (from January 2008 to January 2010).

Prior to Lexmark, Kristin served as the Group Manager of Online Channel Strategy at EMBARQ from May 2006 to January 2008. Kristin began their career at H&R Block, where they held the position of Director of Online Tax Products. During their tenure, they led various aspects of the online product portfolio, including P&L management, strategy development, product roadmapping, marketing/public relations, and customer support. Kristin successfully doubled the annual sales and expanded the customer base for all online products. Additionally, they served as the primary media liaison for technical publications, consumer magazines, and national radio.

Overall, Kristin has a well-rounded experience in demand generation, marketing, and online product management across multiple industries.

Kristin W. has a Bachelor of Science (BS) degree in Marketing from Kansas State University. Kristin also holds a Master of Business Administration (MBA) degree in International Marketing and Technology Transfer from the UNM Anderson School of Management. In addition to their formal education, Kristin has obtained several certifications including the Emerging Leaders Program for High Potential Women Leaders from Central Exchange, the B-to-B Lead Nurturing Certificate and the Best Practices in Demand Creation Certificate from Sirius Decisions, the Level 1 Revenue Marketing Certification from Revenue Marketing University, the Revenue Performance Management (RPM) Master from Eloqua, and the Certified Net Promoter Associate from Net Promoter. Kristin has also completed the B-to-B Foundations Pathway and the Campaign Planning SiriusPathway from SiriusDecisions. The specific months and years for some of the certifications are not provided.