The Spinoff is a New Zealand-based digital media company. It was founded in 2014 by Duncan Greive, Toby Manhire, and Anna Loren. The company has a team of experienced media professionals with a range of backgrounds and expertise. Greive is a former board member of the Waikato Rugby Union and the Auckland Writers Festival. He is also a columnist for Newsroom NZ. Loren is a digital creative strategist and has worked for Bettle and Associates. She is also a co-author of Jacinda Ardern: A New Kind of Leader. Manhire is a senior editor at North & South Magazine and has also written and directed for Hex Work Productions. The team also includes Solutions Architect at Intergen, Practice Lead at Marker Metro, and Chief Experience Officer - Experience Engineering at Westpac New Zealand Limited.
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