EF

Emily Fallon

Head Of Customer Experience & Insight at Tyl by NatWest

Emily Fallon has a diverse work experience spanning several industries. Emily began their career as a Realtor Assistant at Century 21 Real Estate from 2008 to 2010. Emily then worked as an Editorial Intern at Standard & Poor's in 2011, followed by an Internal Communications Intern role at the same company in 2012. In 2013, Emily worked at Chobani, first as a Digital Marketing & PR Intern and then as a Brand Voice Coordinator.

From 2014 to 2019, Emily worked at VaynerMedia, starting as a Community Manager and progressing to roles such as Associate Account Executive, Account Executive, Senior Account Executive, and ultimately as a Senior Account Manager. Their responsibilities included managing client accounts and developing strategic marketing plans.

Since 2019, Emily has been with Tyl by NatWest, a data and insight-focused card payments solution for UK businesses. Emily first served as a Senior Marketing Manager, where they developed and deployed the launch strategy for the payment solution. Emily then became the Interim Head of Marketing, leading the marketing and communications team for the Tyl launch. Their responsibilities included branding, website optimization, media strategies, advertising campaigns, PR and communications, online content and social media, customer lifecycle communications, data analytics, budget management, and agency management.

Currently, Emily holds the position of Head of Customer Experience & Insight at Tyl by NatWest. Emily is responsible for overseeing customer experience, driving insights, and optimizing performance within the company.

Emily Fallon attended Fordham University from 2009 to 2013, where they obtained a Bachelor's degree in English Language and Literature. Their field of study was mainly focused on English Language and Literature, specifically in the area of General English Language and Literature.

Links

Timeline

  • Head Of Customer Experience & Insight

    March, 2021 - present

  • Interim Head Of Marketing

    March, 2020

  • Senior Marketing Manager - Tyl by NatWest

    October, 2019