Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. Underground Cellar provides a unique and exciting experience that gives wine buyers great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

Beer, Wine & Spirits

Underground Cellar

Jeffrey Shaw

Josh Kirchhoff, MBA, CS, CSW

Jennifer Shoemaker, PMP, CPXP, WSET II

Clare Apps WSET Advanced

Byron Burgess Jr.

Rob Ord

Jacob Greenberg

Nelly Perchatkin

Jill Watson

Jennifer Shoemaker

Kelsey Mackendorf

Jeff Hardy

The team at Underground Cellar all have experience in entrepreneurship and marketing, with a strong history in technology. The team studied at the University of Arizona Honors College and then went on to work in various startups before starting their own companies. They have experience in many different industries, and their education gives them the skills they need to be successful entrepreneurs.

Founding Team

Leadership Team

CEO and Executive Team

Founding Team

About

Team members

Other teams at Underground Cellar

Leadership Team

CEO and Executive Team