Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. Underground Cellar provides a unique and exciting experience that gives wine buyers great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

Beer, Wine & Spirits

Underground Cellar

Jeffrey Shaw

Josh Kirchhoff, MBA, CS, CSW

Jennifer Shoemaker, PMP, CPXP, WSET II

Clare Apps WSET Advanced

Byron Burgess Jr.

Rob Ord

Jacob Greenberg

Nelly Perchatkin

Jill Watson

Jennifer Shoemaker

Kelsey Mackendorf

Jeff Hardy

The executive team at Underground Cellar has a long history of experience in the field of business. They have been investors and advisors for companies such as GoodTrust, Lyte, Trove, and i-5O. In addition, they have also founded their own company, IDCreator. Their educational backgrounds are also quite impressive, with degrees from NYU Stern School of Business, Y Combinator, and University of Arizona Honors College.

CEO and Executive Team

Leadership Team

Founding Team

CEO and Executive Team

About

Team members

Other teams at Underground Cellar

Leadership Team

Founding Team