Ashraf Alkarmi

Chief Product Officer at Vimeo

Ashraf Alkarmi is the current Chief Product Officer at Vimeo. Prior to joining Vimeo, Ashraf served as the Head of Product at Meta from January 2017 to May 2018. In this role, Ashraf led product for Facebook Watch, the video tab in the main facebook app. Ashraf also led the effort from before launch across the Facebook app, the Facebook for TV app, and web. Furthermore, Ashraf built a long term strategy for the product, led initiatives around defining the content strategy, and oversaw user growth initiatives.

From May 2018 to June 2022, Ashraf served as the Director/GM Freevee at Amazon. In this role, Ashraf ran engineering, product, design, data science, marketing, BD, and the international business. Additionally, Ashraf oversaw content acquisition initiatives and owned the P&L.

Ashraf joined Freevee as employee #4 and helped define the product and business from an idea to a widely adopted AVOD destination. Ashraf helped grow the organization to hundreds of employees and helped define the strategy and execution on our plan. Under Ashraf’s leadership, Freevee shipped apps on all living room devices and mobile, developed our personalization models, built the advertising technology needed for streaming TV and innovated in new ad units and CX, marketed our product , and delivered tens of thousands of titles customers enjoy including our own originals like Leverage Redemption and Judy Justice.

Ashraf Alkarmi has an MA in Management and Operations from Harvard University, an MSc. in Electrical Engineering from Southern Illinois University, Carbondale, and a BSc. in Electrical Engineering from the University of Jordan.

Their manager is Mark Kornfilt, President.


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  • Chief Product Officer

    July, 2022 - present

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