Tiffany Bullock

Director, Ecommerce Marketing & Merchandising at YETI

Tiffany Bullock, MBA, has a diverse work experience spanning various industries. Tiffany currently holds the position of Director of eCommerce Marketing & Merchandising at YETI, a role they assumed in September 2021. Prior to joining YETI, Tiffany worked as a Consultant at TLBC Group, where they developed strategic plans for global manufacturers and served clients in the fashion, sporting goods, and wellness sectors. Tiffany also acted as a subject matter expert for investment banking analysts on athletic footwear and apparel.

From 2012 to 2017, Tiffany worked at Nike, serving in multiple roles including Merchandising Director at Nike HQ, East, Lead Merchandising Director, and Jordan MPT Merchandising Director. Their responsibilities at Nike included developing merchandising and consumer awareness strategies, managing business accounts, and creating merchandising concepts that led to significant revenue growth.

Before their time at Nike, Tiffany owned and operated their own fashion boutique, House of Sole, where they showcased independent and local designers of women's footwear, accessories, and clothing. Their business was recognized as the Best Shoe Store in Chicago by Newcity publication in 2011.

Tiffany's early career included roles at the Board of Governors of the Federal Reserve System, where they provided oversight and relationship management for a team responsible for supervisory strategic plans, and at YWCA, where they served as a pro bono consultant, assisting with strategic initiatives and financial analysis.

Overall, Tiffany Bullock's work experience showcases their expertise in eCommerce, retail, marketing, and merchandising, with a track record of driving revenue growth and developing successful strategies for diverse organizations.

Tiffany Bullock holds an MBA degree in Strategy, Finance, and Marketing from Northwestern University - Kellogg School of Management. Prior to their MBA, they obtained a Bachelor of Science (B.S.) in Finance from Illinois State University.

Links

Timeline

  • Director, Ecommerce Marketing & Merchandising

    September, 2021 - present