BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. 

Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter. 

Advertising

Consulting

Marketing

Research

BAV Group

Vanessa Fuss

Brian Owens

The Strategy and Insights team at BAV Group leverages the extensive BrandAsset® Valuator database to analyze consumer perceptions and brand performance across various dimensions. They provide data-driven strategic guidance and insights to inform creative solutions, helping clients enhance their brand equity and achieve business objectives.

Strategy and Insights

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Team members