Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it.

We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands.

LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results.

Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members.

Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.

Loyalty NZ

Lizzy Ryley

Kate Dickenson

Brett Hibbert

Rachel Johnson

Donna Richardson

Bridget L.

Jeremy Anderson

Emma Holderness

Rob Larsen

David Webb

Bridget Lamont

Brian Ferris

The Marketing Team at Loyalty New Zealand focuses on strategizing and executing marketing initiatives that drive engagement and loyalty among customers. They collaborate closely with partners and clients to develop targeted campaigns, manage the Fly Buys programme, and leverage big data to tailor customer experiences. This team also oversees creative services, lifecycle marketing, and marketing automation to optimize customer interactions and enhance business outcomes.

Marketing Team

Leadership Team

Data and Insights

Marketing Team

About

Team members

Other teams at Loyalty NZ

Leadership Team

Data and Insights