Kevin Micklo

Kevin Micklo has over 20 years of experience in the advertising industry. Kevin started their career at Cramer Krasselt, where they served as an Associate Media Director for almost 20 years. During this time, Kevin developed and executed a $35mm integrated regional media plan for AirTran Airways. Kevin also managed a team of 8 planners and buyers and was the direct client contact for all media. Their campaigns heavily utilized ROI-based digital media, including behavioral targeting and Demand Side Platform networks for display, as well as brand/category keyword campaigns for Search Engine Marketing.

After leaving Cramer Krasselt, Kevin worked briefly as a Freelance Associate Media Director at Initiative Media. Kevin then joined Initiative as an Associate Planning Director on the MillerCoors account, where they served for over a year.

In 2014, Kevin joined Pinnacle Advertising as the Director of Strategic Planning. In this role, they were responsible for creating and implementing integrated, cross-channel strategic media plans for agency Honda/Acura Tier 2 Dealer Association accounts. Kevin utilized data and market trends to develop a holistic media strategy tailored to each client. Additionally, Kevin managed Broadcast Network media buying for a national e-commerce client, WeatherTech retail products.

Kevin Micklo attended the University of Florida from 1988 to 1990, where they earned a Bachelor of Arts (B.A.) degree in Telecommunications.