Michael Hoffman

Michael Hoffman has a diverse work experience spanning over two decades. Michael is currently working as the Director of Customer Experience at Stetson since February 2023. Before that, they held the role of Customer Experience and Tech Stack Optimization at N2 Ecommerce from December 2021 to February 2023.

In 2021, Michael also served as the Vice President of Customer Experience at The GLD Shop from January to September. Prior to that, they held a long-term position at Rainbow Apparel Co from October 2015 to January 2021, where they served as the Director of Ecommerce & Customer Service. In this role, they developed and executed ecommerce operational strategies, established partnerships, and exceeded sales and profit expectations.

During their tenure at Paragon Sports from April 2005 to August 2014, Michael served as the Director of Customer Service & Merchandise Production. Michael provided leadership and oversight for customer service and web production strategies.

At Gap Inc., Michael worked as a Strategist from June 2003 to February 2005. Michael conceived and proposed innovative strategies to enhance the customer experience and played a role in product line adoption.

Michael's earlier experience includes owning Eon Booksellers from April 2000 to April 2004, where they revitalized sales through an internet-based sales system and implemented efficient warehousing and distribution systems.

Overall, Michael Hoffman has a strong background in customer experience, ecommerce, and leadership roles, with a proven track record of implementing successful strategies and exceeding goals in various industries.

Michael Hoffman studied Business & Computer Science at Washington University in St. Louis. In addition to their academic education, they also obtained certifications in 2013 and 2014 from USA Hockey. These certifications include USA Hockey Level 3 Official and USA Hockey Level 5 Coach.