Brianna Tucker

Brianna Tucker is an experienced professional in consumer insights and category management, currently serving as the Director of Consumer Insights and Director of Category Management at Vital Farms since February 2022. Previously, Brianna held roles as Team Leader and Manager of Category Management & Shopper Insights at Ocean Spray Cranberries from 2018 to February 2022. Prior experience includes positions at The Hershey Company as a Customer Sales Executive, Bayer HealthCare in Shopper Marketing, and a range of roles at Nestle S.A., including Account Executive and Sales and Category Analyst, from 2008 to June 2013. Early career experience includes a Business Analyst role at Idelle Labs and corporate internships at Wal-Mart. Brianna holds a BSBA in Marketing Management from the University of Arkansas and further education from CIMBA.