Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. 

Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. 

Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.

Advertising

Marketing

Effie Worldwide

Traci Alford

Luca L.

Alex Haoyu X.

Allison Knapp Womack

Beccy Roberts

Nisha Stephen

Keith Haskins

Judging and Jury Team

Marketing and Operations

Leadership Team

International Development

Effie Worldwide

Org chart

Teams

Judging and Jury Team

Marketing and Operations

Leadership Team

International Development

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