Media and Campaign Insights

About

The Media and Campaign Insights team at MullenLowe Mediahub Global specializes in analyzing and optimizing media strategies for challenger brands. This team leverages data analytics and creative insights to enhance campaign performance, guide budgeting decisions, and identify new opportunities for audience engagement, ensuring that every media dollar is effectively spent and aligned with the brand’s objectives. Through collaboration across programmatic trading, data science, and creative execution, the team drives actionable insights that inform both tactical and strategic decisions in media planning.


Team members

Adam R. Emery

Analyst, Campaign Insights

Aidan Shea

Analyst, Data Science

AP

Alexandria Procell

Senior Analyst, Campaign Insig...

Alice Truong

Media Manager

Benjamin Verrill

Vice President, Director Paid ...

Brenda Y.

Media Creative

Bryan Palacios

Sr. Programmatic Trader

Bryan Rivas

Associate Director, Campaign I...

Carly Gaccione

Associate Director, Campaign I...

Christina Tan

Campaign Insights Manager

CH

Claire Hou

Senior Analyst, Campaign Insig...

Connie Fan

Senior Planner, Insights + Act...

DH

Dan Hoffend

Senior Analyst, Campaign Insig...

Dani Plaha

Analyst, Campaign Insights

Daniel Guzman

Analyst, Campaign Insights

Daniella Lavi

Media Director, Video Investme...

Danielle Parra

Associate Director, Campaign I...

Disha Khulbe

Analyst, Campaign Insights

Doug Leasure

Senior Media Creative, R+d Lab

Elise Littlefield

Programmatic Trader

Elizaveta Borisova (...

Analyst, Campaign Insights

EY

Esther Yao

Analyst, Campaign Insights

Farrah Singh

Associate Director, Campaign I...

Helena Jiang

Senior Analyst, Campaign Insig...

Jessica Smith

Senior Strategist, Paid Search

Joann Cheung

Assistant Programmatic Trader

JS

Jonathan S.

Assistant Programmatic Trader

Jyotsna Paintal

Associate Director, Campaign I...

Kaitlin Wiley

Digital Manager

Kristen Hurley

Senior Strategist, Paid Search

Larry Hester Jr

Associate Media Creative

Lilian Zhen

Senior Analyst, Campaign Insig...

Linda-Jean Price

Senior Analyst, Campaign Insig...

Madee Lwin

Associate Media Creative

Madison Brinser

Senior Media Creative, R+d

Marissa Carr

Analyst, Campaign Insights

MW

Marshall Wilmes

Associate Director, Campaign I...

Martha Funes

Senior Analyst, Campaign Insig...

Nichele Mathews

Programmatic Trader

ND

Nicole Donnellan

Supervisor, Insights + Action

Olivia Voegeli Diehl

Programmatic Trader

PW

Parker W.

Senior Analyst, Campaign Insig...

Rose Dennis

Senior Analyst, Campaign Insig...

Sartaj Saadman

Analyst, Campaign Insights

Sydney Gallina Willi...

Media Financial Analyst

Tiffany Mei

Vp, Director, Campaign Insight...

Xiaochen Li (Zeta)

Senior Analyst, Campaign Insig...

Yinghao Wang

Senior Analyst, Data Science

Ziting Guo (Zoe)

Analyst, Campaign Insights

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