The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

Venture Capital

The Craftory

Elio Leoni Sceti

John Paul Thurlow

Thiago Rodrigues

Simon David Miller

Santiago Cardenas

Olivia Cramer

Laura Tran

JP Thurlow

Jonathan Miller

Jon Lunetta

Jamie Swango

Atkins Dondo

Jak Lewis

Ernesto Schmitt

Deal Crafting Team

Leadership Team

Teams at The Craftory

Deal Crafting Team

Leadership Team