The Craftory

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The Craftory is a whole new thing: a $375M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

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Elio Leoni Sceti
Co-Founder & Chief Crafter

Elio Leoni Sceti

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Ernesto Schmitt
Co-Founder & Arch Crafter
Jak Lewis
Deal Crafter
Atkins Dondo
Group Financial Controller
Jamie Swango
Craft Partner, Digital Amplification, Platforms, and Innovation
Jon Lunetta
Deal Craft Partner, USA
Jonathan Miller
Craft Partner, Scale Up!
JP Thurlow
Craft Partner, Brand, Creative, and Storytelling
Laura Tran
Deal Crafter
Olivia Cramer
Deal Crafter
Santiago Cardenas
Deal Crafter
Simon David Miller
Craft Partner, Agile Product & Technology
Thiago Rodrigues
Senior Partner & Deal Crafter
John Paul Thurlow
Partner - Creative, Brand And Storytelling